LÖVMEÉ began with one mother’s journey through the tender yet overwhelming early days of motherhood. Our founder, Karlie, often found herself juggling diaper changes with songs and laughter, as her little one wriggled and cried. Those moments sparked a simple but powerful idea — what if baby clothes could be changed in just one second?

From that thought came the magic of magnetic fastenings — garments that make changing effortless, even in the dark of night. No more fumbling, no more stress — just one smooth motion, so mama’s love and calm stay at the heart of every moment.

In Sydney, Karlie joined forces with two like-minded mothers who shared the same dream: to make parenting a little easier and filled with more love. Together, they created LÖVMEÉ, a brand designed for both baby and mama — celebrating comfort, connection, and self-care.

At Lovmee, we believe that mothers should love themselves first so that they can love their little ones even more.

Lovmee — Let Love Be Simple.